Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
Making smart business purchases can supercharge your growth - whether you’re acquiring a competitor, buying key assets, or taking over a trading name that already has customers and systems in place.
But the legal side matters just as much as the commercial opportunity. The structure you choose, the checks you run, and the contracts you sign will determine whether your purchase delivers value or drags you into disputes and unexpected costs.
In this guide, we’ll walk through the practical legal steps for UK small businesses planning a business purchase. We’ll cover deal structures, due diligence, key contracts, employment and property issues, data and IP, tax and completion - so you can move forward with confidence.
Share Sale Vs Asset Purchase: Which Route Suits Your Deal?
Most UK business purchases are structured in one of two ways. Your decision will affect liability, tax, operational continuity and paperwork - so it’s worth getting advice before you set the path.
Share Sale (Buying the Company Itself)
In a share sale, you buy the shares of the target company. The company carries on as the same legal entity with all its assets, contracts, employees and liabilities.
- Pros: Operational continuity is simpler (customers, suppliers and employees stay with the company). Permits and licences that are company-held usually remain valid. You may preserve brand goodwill more seamlessly.
- Cons: You inherit all historical liabilities (known and unknown) unless protected by warranties, indemnities and price adjustments. You’ll also need to handle issues like historic tax, disputes and compliance gaps.
- Key document: A robust Share Sale Agreement with appropriate protections, disclosure schedules and post-completion covenants.
- Tax: Stamp Duty is typically payable on shares (usually 0.5% of consideration, subject to HMRC rules). No SDLT applies to shares, but other taxes may arise depending on the deal.
Asset Purchase (Buying Selected Assets And Rights)
In an asset purchase, your business acquires specific assets (for example, inventory, equipment, contracts, IP, domain names and goodwill). You generally do not take on the company’s historical liabilities unless you expressly agree to.
- Pros: Cleaner risk profile, because you pick what you buy. Helpful if the seller has legacy risks or complex structures.
- Cons: Transfers can be more complex - contracts may need consent, licences may need re-issue, and property/leases need separate transfer. Employees may transfer under TUPE (see below).
- Key document: A tailored Business Sale Agreement (also called an Asset Purchase Agreement) that itemises what’s included and excluded.
- Tax: SDLT may apply to property and certain assets; VAT can be a factor unless the transaction qualifies as a transfer of a going concern (TOGC) under HMRC rules.
Not sure which route is right? Consider speed and continuity (share sale), risk isolation (asset purchase), consent requirements for key contracts, and the tax profile of each option. The right structure is deal-specific - getting tailored advice before you agree heads of terms can save you time and money.
Due Diligence Checklist For Business Purchases
Due diligence is your opportunity to confirm what you’re buying and uncover risks before you commit to a price. It’s normal to sign an Non-Disclosure Agreement first, then run a focused review of the target.
Commercial And Financial
- Management accounts, audited statements and cash flow.
- Revenue by customer/product, gross margins, seasonality and churn.
- Debt, contingent liabilities, creditor/arrears positions and disputes.
- Forecast assumptions and pipeline quality.
Legal And Contractual
- Customer and supplier contracts (term, termination rights, exclusivity, assignment/novation needs, pricing mechanics).
- Key partnerships, distribution, reseller or licensing arrangements.
- Leases, hire purchase, equipment finance and security interests.
- Compliance policies (anti-bribery, health and safety, modern slavery, data protection).
- Corporate matters (Companies House filings, share capital, options, existing charges).
Employment
- Organisational chart, headcount and key employee terms.
- Bonus/commission schemes, holiday accruals, grievances and claims.
- Contract status (permanent, fixed-term, contractors) and restrictive covenants.
Intellectual Property And Data
- Ownership of trade marks, domains, content, software and know-how.
- Third-party IP licences and open-source use.
- Customer databases, marketing consents and GDPR compliance posture.
Property And Assets
- Real property or leasehold interests (rent, break clauses, dilapidations).
- Condition and title of equipment, vehicles and stock.
- Asset registers and maintenance records.
If you need a streamlined, lawyer-led process, a Legal Due Diligence Package can help you identify red flags early and negotiate the right protection into your purchase documents.
Essential Contracts And Protections
Paperwork is where you lock in value and reduce risk. Every business purchase should have clearly drafted documents that match the structure and risks of your deal.
Heads Of Terms And Confidentiality
- Heads of Terms: A short, non-binding summary of the key commercial points (price, structure, assets/shares, exclusivity, timelines). It sets expectations and guides the long-form contracts.
- NDA: Protects sensitive information while you assess the opportunity. Use a mutual NDA if both sides are sharing information.
Sale Agreement And Schedules
- Core agreement: A Business Sale Agreement for asset deals or a Share Sale Agreement for share deals, with detailed schedules (assets list, contracts, employees, IP, property).
- Warranties: Statements by the seller about the business (accuracy of accounts, ownership of assets, no litigation, compliance). They help you claim if something isn’t as promised.
- Indemnities: Targeted protections for specific risks discovered during due diligence (for example, a known tax enquiry).
- Disclosure letter: Where the seller discloses exceptions to warranties. Review it carefully - it affects your ability to claim later.
Transfers Of Contracts And Rights
- Novations/assignments: Many contracts restrict transfer. Build consents into your timeline and use the right mechanism - see the differences between novation and assignment.
- IP transfer: Ensure trade marks, content, code and domains move across with a formal IP Assignment.
- Data transfer: If you’re acquiring personal data, a Data Sharing Agreement is a smart way to document GDPR-compliant sharing and purposes.
Post-Completion Protections
- Restrictive covenants: Non-compete and non-solicit clauses prevent the seller from undermining the value you’ve bought (within lawful scope and duration).
- Transitional services: If you need help running systems for a period after completion, a short Transitional Services Schedule can avoid gaps.
- Price protections: Earn-outs, completion accounts and retentions/escrows can bridge valuation gaps and protect against short-term shocks.
Employment, Property, Data And IP: Key Risks
Beyond the headline price, many risks hide in the day-to-day fundamentals of the business. Address them upfront to avoid surprises.
Employees And TUPE
On an asset purchase, the Transfer of Undertakings (Protection of Employment) Regulations 2006 (TUPE) often apply. In simple terms, employees assigned to the business transfer to you on their existing terms, and you inherit certain liabilities.
- Factor in accrued holiday, benefits and any grievances or claims.
- Consultation obligations apply - missing them can lead to awards.
- On share sales, employment continues unchanged, but you still need to check contracts, restrictive covenants and any change-of-control clauses.
If the seller is exiting or restructuring, it’s worth understanding employee rights in a sale context - our overview of selling a business and employee rights sets out common issues.
Leases And Premises
Premises are central to many operations. On an asset purchase, you’ll usually need the landlord’s consent and formal documents to transfer the lease.
- Check rent, service charges, permitted use, break rights and dilapidations.
- Landlords may require guarantees or rent deposits for new tenants.
- Understand timelines - consents can take weeks. Build this into the deal timetable.
For an overview of how lease transfers work in practice, see this practical guide to assigning a lease.
Data Protection (GDPR) And Customer Lists
If you’re acquiring customer data, you’ll need a lawful basis to receive and use it under the UK GDPR and Data Protection Act 2018. Check how the data was originally collected, whether marketing consents are valid, security measures, retention practices and any past breaches.
- Use a Data Sharing Agreement to document the transfer, sharing purposes, security and roles.
- Update privacy notices and internal policies after completion to reflect the new controller and purposes.
- Be ready to honour previous preferences (opt-outs) and rules on direct marketing and cookies.
Intellectual Property And Brand
Make sure the brand you’re buying is properly owned and transferable. Confirm ownership of logos, names, domains, content, software, and any design rights or patents.
- Use an IP Assignment to transfer all rights, including moral rights waivers where appropriate.
- If trade marks aren’t registered, factor in the cost and timing to register a trade mark.
- Check for any third-party licences, open-source obligations or infringement claims.
Consumer Law And Trading Practices
If the business sells to consumers, you must comply with the Consumer Rights Act 2015 and related regulations around refunds, replacements, unfair terms and marketing claims. Even in B2B, certain implied terms and misrepresentation rules still apply.
Build compliant terms and processes into your post-completion plan. For context on the core rules, have a look at this guide to consumer protection laws.
Price, Tax And Completion Steps
Negotiating the right price is only half the story. The mechanics of how and when money changes hands - and how you handle tax - can make a big difference to the outcome.
Pricing Mechanics
- Locked box: Price is fixed at a historical balance sheet date. Seller gives leakage undertakings to protect value between that date and completion.
- Completion accounts: Price is adjusted after completion based on agreed metrics (typically net debt and working capital). Useful if the business is volatile or seasonal.
- Earn-out: Part of the price is contingent on future performance. Helpful for bridging valuation gaps and incentivising seller support. Draft carefully to avoid disputes.
- Escrow/retentions: Holding back a portion of the price to cover warranty claims or specific risks.
Tax Considerations
- Share sales: Stamp Duty (normally 0.5% of consideration). Other seller-side reliefs may influence negotiations.
- Asset sales: VAT may apply unless it qualifies as a TOGC. Ensure both parties meet the HMRC conditions for TOGC if that’s intended.
- Property: SDLT can be significant on property transfers; model it early.
- Stock: Inventory is often valued separately; make sure the method is clear and practical.
Always involve your accountant early - price mechanisms and tax interact closely with diligence findings and your cash flow model.
Practical Completion Steps
- Conditions: Regulatory approvals, landlord consents, key customer/supplier consents, and (if relevant) competition law clearances.
- Funds flow: Who pays whom, and in what order (for example, paying down target bank debt at completion; deposits in escrow).
- Document execution: Sale agreement, instruments of transfer, stock transfer forms, board/shareholder minutes, novations/assignments, lease documents, IP transfers.
- Post-completion: Notifications, Companies House filings, trade mark recordals, VAT registrations/updates, bank mandate changes and insurance updates.
A simple roadmap prevents last-minute scrambles. Use a practical Completion Checklist so everyone knows what must be signed, delivered and paid on the day.
Key Takeaways
- Choose your structure early. A share sale offers continuity but transfers all liabilities; an asset purchase lets you cherry-pick assets but needs more consents. Align the choice with risk, tax and timing.
- Run focused due diligence. Check finance, contracts, employees, IP, property and compliance. If you uncover risks, reflect them in warranties, indemnities or price adjustments - a lawyer-led due diligence process pays for itself.
- Get the right documents in place. Use a tailored Business Sale Agreement or Share Sale Agreement, supported by a clear disclosure letter, novations/assignments, IP Assignment and data-sharing paperwork.
- Think beyond the headline deal. TUPE, lease assignments, data protection and brand ownership can make or break your purchase. Plan the consents and timelines you’ll need - see lease assignments and GDPR considerations.
- Nail the price mechanics and tax. Decide on locked box vs completion accounts, consider earn-outs and escrows, and model Stamp Duty/SDLT/VAT (including potential TOGC) early.
- Don’t DIY your legals. Templates rarely capture deal-specific risks. Professionally drafted agreements - plus a strong plan for completion - will protect your investment from day one.
If you’d like help with a business purchase - from structuring and due diligence through to drafting and completing the deal - you can reach us on 08081347754 or team@sprintlaw.co.uk for a free, no-obligations chat.


