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Expert articles and practical legal guides on digital & marketing & advertising for uk businesses.

Influencer marketing works because it feels personal. A recommendation from a creator can come across as more authentic, relatable and persuasive than a traditional ad. For small businesses, that makes influencer campaigns...

Running a small business in the UK usually means wearing two hats at once: you want your marketing to be confident and persuasive, but you also want to avoid the sort of...

You finally get a great photo of your product in the wild. A happy customer tags your business on Instagram, the lighting is perfect, and you think, “That would look amazing on...

If you run a small business, copyright can feel like a minefield. One stock photo on your website, one catchy track in a promo video, or one “borrowed” paragraph in a blog...
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