Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
Selling a business can be one of the biggest (and most emotional) decisions you’ll make as a founder. Maybe you’ve built something valuable and you’re ready to exit, or perhaps a buyer has approached you out of the blue and you want to explore your options.
Either way, if you’re looking to sell a company in the UK (including your own), the “legal side” isn’t just paperwork. It’s what protects the sale value you’ve worked hard to build, reduces the chance of last-minute renegotiations, and helps you avoid nasty surprises after completion.
Below is a practical, small-business-friendly legal checklist to help you prepare for a smoother sale process.
1. Before You Sell: Clarify What You’re Selling (And What The Buyer Thinks They’re Buying)
One of the first legal “pressure points” in a sale is a mismatch between what you believe your business includes and what the buyer assumes they’re getting.
So before you accept an offer (or even start serious negotiations), get clear on what is actually being sold.
Are You Selling Shares Or Assets?
In the UK, business sales typically happen in one of two ways:
- Share sale (selling shares in a limited company): the buyer takes over the company “as is”, including its assets, contracts, liabilities, employees, history and obligations.
- Asset sale (selling the business/assets): the buyer purchases specified assets (and sometimes takes on specified liabilities), often leaving the company behind.
This choice affects everything: how risk is allocated between the parties, employee implications, what needs third-party consent, and how the deal is structured commercially. It can also have tax implications - so it’s worth getting tailored tax advice alongside legal advice.
Write Down The “Sale Perimeter” Early
Even if you’re not drafting documents yet, it helps to list what’s included, for example:
- Brand names, domains, social accounts
- Customer lists and marketing databases
- Website and content
- Equipment, stock, vehicles
- Leases or property rights
- Key supplier/customer contracts
- Software licences and subscriptions
- Employees/contractors and management team
- Debts, warranties, refunds, disputes
If you’re preparing to sell a company in the UK that has grown quickly, this step is especially important because the “business” often exists across multiple platforms and informal arrangements.
Check Who Actually Owns The Key Assets
A very common issue for small businesses is that value-driving assets aren’t owned by the company in the way a buyer expects. For example:
- A founder personally owns the domain name (not the company)
- A director registered the trade mark personally
- Software code was developed by a freelancer, but there’s no IP assignment
- Key contracts are in a different group company’s name
These issues are fixable, but buyers will usually ask you to fix them before completion (and may use them to negotiate the price down).
2. Get “Due Diligence Ready”: The Paperwork Buyers Will Ask For
When buyers look to buy (or when you want to sell a company in the UK successfully), the process nearly always includes legal due diligence. This is the buyer’s investigation into whether your business is what it claims to be, and whether there are hidden risks.
For small businesses, being due diligence ready can mean the difference between:
- a smooth deal that completes on time, and
- a deal that drags on for months (or falls apart).
A good rule of thumb: if you can’t prove it in writing, a buyer may treat it as uncertain.
Company And Corporate Records
Expect requests for:
- Companies House filings and statutory registers
- Articles of association
- Share capital details and cap table
- Board minutes and shareholder resolutions (especially for major decisions)
- Any existing shareholder arrangements
If you have multiple owners, tightening up your Shareholders Agreement position before you go to market can prevent disruptive disputes during negotiations (or a buyer walking away because ownership is unclear).
Material Contracts (And Whether They Can Transfer)
Buyers usually focus on “material” contracts such as:
- Top customers and revenue-generating agreements
- Key suppliers and manufacturing agreements
- Distribution/reseller arrangements
- Finance, leasing or hire purchase arrangements
- Software/IP licences your business relies on
If you’re doing an asset sale, check whether contracts are assignable and whether third-party consent is needed (this is often contract-specific). If contracts need to move to a new entity, you may need a Deed of Novation rather than a simple assignment.
IP And Branding
Many small businesses are “IP-led”, even if they don’t think of themselves that way. Buyers will want to know:
- Who owns the trade marks, logos, domains and social handles
- Whether your website content, images and marketing materials are licensed properly
- Whether contractors assigned IP to the business
- Whether there are any disputes, takedown notices, or infringement claims
It’s worth cleaning this up early because IP issues can be a major reason buyers discount value.
Data Protection And Security
If you hold customer data, employee data, marketing lists, or track website users, buyers will want comfort that you’re complying with UK GDPR and the Data Protection Act 2018.
That includes having appropriate privacy documentation in place, and being able to explain (in plain English) how you collect, store and use personal data. Your Privacy Policy is often a starting point, but buyers may also ask about retention periods, security measures, and any historic data incidents.
Practical Tip: Create A Deal Data Room
You don’t need a fancy system to begin with. A well-organised folder structure (with clean filenames and dates) can make your business look much more investable and reduce buyer friction.
If you want a structured approach, a Legal Due Diligence Package style checklist can help you spot gaps before the buyer does.
3. Choose The Right Deal Structure: Share Sale vs Asset Sale (And Why It Matters)
There’s no one-size-fits-all answer, but understanding how each structure allocates risk will help you negotiate more confidently.
Share Sale: Pros And Cons For Sellers
In a share sale, the buyer acquires the company itself. For you as the seller, common advantages include:
- Simplicity of transfer (contracts and employees usually remain with the company)
- Cleaner exit (you’re selling the entity, not carving out assets)
- Often preferred where the business is “contract-heavy” (because key contracts stay in place)
But the buyer will often push harder on legal protections, because they’re taking the whole company (including historic liabilities). That usually means more extensive warranties, disclosures and indemnities.
Asset Sale: Pros And Cons For Sellers
In an asset sale, you agree exactly which assets and liabilities are transferring.
This can be useful where:
- the buyer doesn’t want historic liabilities
- the company has non-core activities the buyer doesn’t want
- you’re keeping part of the business, brand, or IP
However, asset sales often involve more “moving parts” because you may need third-party consents to transfer contracts, licences, permits, leases and IP.
Don’t Forget Employees (TUPE Risk)
If you’re selling a business (or part of it) as an asset sale, the Transfer of Undertakings (Protection of Employment) Regulations 2006 (TUPE) may apply. Where it applies, TUPE can automatically transfer employees assigned to the business being sold to the buyer, along with their rights and liabilities.
This is a fact-specific area (and it’s not always straightforward to tell whether TUPE applies), so getting tailored advice early can help avoid expensive and time-consuming problems later.
4. Put The Right Sale Documents In Place (And Don’t Leave Them Until The End)
Once you’ve agreed headline terms, the legal documents take over. This is where you lock in protections, manage risk, and make sure the deal is enforceable.
Heads Of Terms (Term Sheet)
Heads of terms (sometimes called a term sheet or letter of intent) sets out the key commercial deal points before the full sale documents are signed.
Even if parts are “non-binding”, it’s still important. It frames the negotiation and often includes binding obligations around confidentiality and exclusivity.
The Main Sale Contract
The core document is usually:
- a share purchase agreement for a share sale, or
- an asset purchase agreement for an asset sale.
This is the contract that covers the price, completion mechanics, what’s included, and legal protections like warranties and indemnities. For many small businesses, using a properly drafted Business Sale Agreement is the difference between a clean exit and months of post-sale disputes.
Warranties, Disclosures And Indemnities (What Buyers Push For)
Buyers commonly ask you to give warranties about things like:
- accounts and tax compliance
- ownership of assets and IP
- no undisclosed litigation or regulatory issues
- employment compliance and disputes
- data protection compliance
Warranties aren’t just “standard” clauses you sign and forget. If a warranty is breached, you may face a claim after completion.
That’s why the disclosure process matters: disclosures qualify the warranties and help reduce your risk by telling the buyer what the real position is.
Earn-Outs, Deferred Consideration And Seller Loan Notes
Small business exits often include payment structures like:
- Earn-outs (part of the price depends on future performance)
- Deferred consideration (paid over time)
- Loan notes (buyer issues debt-like instruments instead of cash)
These can work well, but only if the drafting is tight. For example, with an earn-out, you’ll want clarity on:
- how performance is calculated
- what control the buyer has over budgets and strategy
- what happens if the buyer changes the business model
- reporting and audit rights
Completion Documents
“Completion” is the moment the sale legally closes (money and ownership transfer, documents are exchanged, filings are made).
There are usually a number of completion deliverables, such as:
- stock transfer forms or share transfer documents
- resignations and appointments of directors
- board and shareholder resolutions
- release of guarantees (if any)
- handover of company records
A structured Completion Checklist can help keep everyone aligned and reduce the risk of missing a “small” step that causes a big delay.
5. Manage Staff, Premises, Customers And Confidentiality During The Sale
The legal checklist isn’t just about documents. It’s also about managing people and risk while the deal is in progress.
Employment: Keep Things Stable And Compliant
Buyers want confidence that your team will stay put and that there aren’t hidden employment risks.
As a seller, it’s worth reviewing:
- Whether key staff have signed contracts and clear job terms
- Whether there are any unresolved grievances, disputes, or claims
- Whether commissions/bonuses are documented properly
- Whether contractors could be misclassified as employees
If you’re missing formal documentation, getting your Employment Contract position in order can reduce buyer concerns and avoid post-sale disruption.
Premises And Commercial Leases
If your business operates from leased premises, the lease can become a major deal item. Depending on the structure:
- In a share sale, the tenant company stays the same, but check whether a “change of control” clause triggers landlord consent (this depends on the lease wording).
- In an asset sale, you may need to assign the lease, which typically requires landlord consent and specific conditions.
Don’t assume a lease is transferable on your timeline. Landlord delays can derail completion dates.
Customer And Supplier Communications
Think carefully about when (and how) customers and suppliers will be told about the sale. Premature announcements can trigger churn, but leaving it too late can cause operational issues.
From a legal perspective, consider:
- Are there “change of control” clauses in customer/supplier contracts?
- Do any key relationships rely on informal arrangements that should be documented before sale?
- Do you need consents to transfer or novate contracts (and if so, what’s the process and timeline)?
Confidentiality And Information Flow
During negotiations, you’ll likely share sensitive information: customer lists, pricing, supplier terms, financials and strategy.
Before sharing anything meaningful, make sure there’s a confidentiality agreement in place. This is especially important if the buyer is a competitor or a “trade buyer” who could use your information even if the deal doesn’t complete.
Handover Planning (The Part Everyone Underestimates)
Even when the legal documents are signed, a poor handover can damage the value of the business you’ve sold (which matters a lot if you have an earn-out or deferred consideration).
Plan for practicalities like:
- Admin access to websites, hosting, and software tools
- Transfer of domain names and email systems
- Supplier introductions
- Training period and support arrangements
- Clear boundaries on what help you’ll provide post-completion
These items can be documented in the sale agreement or a separate transition services arrangement, depending on the deal.
Key Takeaways
- If you’re preparing to sell a company in the UK, start by clarifying whether you’re doing a share sale or an asset sale, because it changes the legal and commercial risk profile.
- Get “due diligence ready” early by organising corporate records, material contracts, IP ownership, and data protection compliance.
- Expect buyers to ask for warranties and disclosures, and treat these seriously - poor drafting or incomplete disclosure can lead to post-sale claims.
- Plan for TUPE and employment risks, especially in asset sales, and keep staff documentation clean and consistent.
- Check leases and contract transfer restrictions early, because third-party consents can delay (or block) completion.
- Use a clear completion process to avoid missing critical steps on the day ownership and funds transfer.
If you’d like help selling your business (or you’re not sure which structure makes the most sense), our team can support you through the sale process and help you get the documents right. You can reach us at 08081347754 or team@sprintlaw.co.uk for a free, no-obligations chat.


