Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
If you’ve spent any time in the rental market lately - conducting viewings, onboarding landlords, or just trying to keep up with industry news - you’ll know the Renters’ Rights Act is everywhere. It’s being described as the biggest shift in renting rules for a generation. For letting agents, it isn’t just another piece of legislation in the background. It changes the context in which you do business.
Beneath the headlines, a lot of agents are asking a very practical question:
What does this actually mean for the way we run our agency and work with landlords?
This article is designed to answer that, clearly and calmly. It’s a starting point for letting agents who want to stay ahead of the reforms without getting lost in legal jargon. If you’re trying to keep your landlords informed, your team aligned and your processes workable, you’re in the right place.
A New Landscape for Renting - And for the People Who Make Renting Work
The Renters’ Rights Act 2025 is the government’s attempt to modernise a rental system that hasn’t quite kept pace with the way people live now. Renting is no longer a short-term stopgap for many households; it’s a long-term reality. Yet the rules that sit underneath the sector were largely written for a different era.
In simple terms, the Act moves the sector towards open-ended tenancies, abolishes Section 21, strengthens standards and oversight, and introduces clearer rules on areas like rent, pets, advertising and complaints.
For letting agents, that isn’t a theoretical change. It touches the everyday rhythm of your business: how you structure tenancy agreements, how you respond when things go wrong, and how you explain options to landlords who rely on you for clarity.
While the Act certainly strengthens protections for tenants, it also aims to bring more structure and transparency into areas that previously left agents carrying a lot of risk and uncertainty - for example, where the rules on possession, rent increases or “no DSS” advertising weren’t always being applied consistently.
In that sense, the Act is not just changing tenants’ experience of renting; it is reshaping the environment in which professional letting agencies operate.
Why the Act Was Introduced - And Why That Context Matters
It’s easier to explain the reforms to landlords when you understand why they exist.
For years, the private rented sector has grown quickly, but the legal framework has changed more slowly. Tenants have pushed for greater security and clearer standards. Local authorities have pushed for stronger enforcement tools. Landlords have become increasingly wary of being caught out by shifting expectations. And letting agents have often found themselves trying to reconcile those pressures using rules that weren’t designed for the current market.
The Renters’ Rights Act is the government’s attempt to bring those pieces into alignment: fewer grey areas, clearer grounds for possession, better defined standards, and more visible accountability.
That context matters because letting agents sit at the junction of all these interests. You are the person who has to translate law into day-to-day practice. You’re the one explaining to a landlord why the old “safety valve” of a no-fault notice is going, or why an advert can’t exclude benefit claimants or families, or why a repair issue needs to be documented properly.
When you can frame the Act not just as “more rules” but as a coherent move towards stability and clarity, those conversations become much easier to have.
What Actually Changes - Seen Through the Agent’s Day-to-Day
A lot has been written about the details of the Act, but it’s helpful to look at it through the lens of what you and your team actually do.
One of the most visible changes is the end of Section 21. For many landlords, this has been the fallback option when a tenancy wasn’t working: perhaps there were persistent minor issues, or a relationship that had broken down, or a desire to regain flexibility without debating fault. Under the new regime, possession becomes a more structured process.
For example, a landlord who wants to move back into their property won’t simply “wait for the fixed term to end and serve a Section 21 notice”. Instead, they’ll rely on clearly defined grounds and will need to work within a more formal framework. That doesn’t make possession impossible, but it does mean agents will need better documentation, clearer advice and realistic timelines.
This links directly to another major shift: the move towards open-ended periodic tenancies. Fixed-term ASTs have long shaped agency life - six or twelve months in the diary, renewal conversations as standard, a clear sense of start and end. The Act reimagines that. Tenancies become more like an ongoing relationship, with more emphasis on regular communication, well-managed expectations and clearly documented changes over time.
Rent is also affected. The Act doesn’t freeze rents, but it does insist on more transparent, regulated methods for increasing them. Practices like quietly encouraging applicants to “offer a bit more” than the advertised rent are being replaced by tighter rules around how rents are set and reviewed. For agents, that can actually simplify conversations: the process is clearer, so there is less room for informal arrangements that later become a source of tension.
Then there are the changes around pets, discrimination and property standards. Tenants gain a formal right to request a pet, and landlords are expected to respond in a structured, reasonable way. Adverts that explicitly or implicitly exclude benefit claimants or families are no longer acceptable. Minimum standards and enforcement powers are strengthened, which in turn makes it more important for agents to show that repair issues and safety concerns are being handled promptly and properly.
Taken together, these reforms point in one direction: a more structured, more documented, more transparent rental sector. For agents, that may feel demanding at first, but those who already take a professional, process-led approach are well placed to adapt.
What This Means for Your Agency: Risk, Opportunity and Timing
When reforms are described as “the biggest in a generation”, it’s easy for the conversation to slide straight into anxiety. Will we need to rewrite everything? Will landlords panic? Will our current systems cope?
The reality is more nuanced. The changes are significant, but they are being introduced in stages, and there is time to adapt. Agencies that start preparing now will find the transition far less disruptive than those that wait until the last possible moment.
There is also a genuine commercial opportunity here. Landlords are already hearing about the Renters’ Rights Act, but very few feel they properly understand it. They will naturally look for someone they trust to interpret what it means in practice. That someone is often their letting agent.
If you can explain the reforms clearly, show that your documentation and processes are up to date, and give landlords practical options rather than vague warnings, you position your agency as a safe pair of hands in a changing environment. That can deepen existing relationships and make your service stand out in a crowded market.
This is a good moment to step back and ask some simple questions:
- Do our tenancy agreements reflect where the law is heading?
- Do our terms of business explain clearly what we will do under the new regime?
- Are our team confident talking to landlords about the end of Section 21 and the move to periodic tenancies?
- Do our internal processes for possession, rent reviews and complaints reflect the new expectations?
You don’t need to fix everything overnight, but starting that work now will make the reforms far more manageable.
How Sprintlaw Can Help
As these changes come in, many letting agents are beginning to refresh their documents and processes so they’re not caught on the back foot. Sprintlaw can help review and update your terms of business and tenancy documentation. Our focus is on aligning legal requirements with the realities of running a letting agency, so that compliance becomes part of how you do business - not a separate burden that slows you down.
If you are starting to think seriously about how the Renters’ Rights Act will affect your agency, it’s a good idea to chat with a legal expert soon.
What’s Section 21?
Now that you’ve explored the foundations of the Renters’ Rights Act and why it represents such a significant shift for the private rental sector, the natural next step is to look closely at the reform that landlords are most anxious about: the end of Section 21.
Because possession is the area where landlords feel the most exposed, understanding how Section 21 is changing - and what takes its place - will shape the way you manage tenancies, guide landlord expectations and structure your internal processes over the coming months.
To learn more, see: Understanding Section 21: What Letting Agents Need to Know
In that article, we look more closely at what abolition actually means in practice, the grounds that remain available, and how letting agents can prepare for a more structured approach to regaining possession.
If you would like a consultation on the Renters Rights Act, you can reach us at 08081347754 or team@sprintlaw.co.uk for a free, no-obligations chat.


