Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
If you’re trying to hire (and keep) great people while also protecting cash flow, share option schemes can be a powerful tool.
But they can also get messy fast if you rush the setup, copy a template, or don’t align the legal documents with how your company actually operates.
This guide walks you through what share option schemes are, why startups and SMEs use them, the main UK structures (including tax-advantaged options), and the legal documents you’ll typically need to put in place so you’re protected from day one.
What Are Share Option Schemes (And Why Do Small Businesses Use Them)?
Share option schemes are arrangements where your company grants selected individuals the right (but not the obligation) to buy shares in the company later, usually:
- at a fixed price (often set at market value at the grant date, to reduce tax risk), and
- after they meet certain conditions (like staying for a period of time, or hitting milestones).
In practical terms, it’s a way of saying: “If you help us grow the business, you can share in the upside.”
Why They’re Popular With Startups And SMEs
Early-stage businesses often don’t have the same cash resources as larger companies, but they can still be competitive by offering long-term incentives. Common reasons we see businesses set up employee share option plans include:
- Attracting talent when salary budgets are tight
- Retaining key people through vesting and leaver provisions
- Aligning incentives so the team is pulling in the same direction as the founders
- Helping with succession and continuity by giving future leaders a stake
- Supporting fundraising (investors often expect you to have a sensible equity incentive pool plan)
Options vs Shares: The Business Owner’s Perspective
It’s worth being clear on the difference:
- Giving shares means someone becomes a shareholder right away (with shareholder rights immediately).
- Granting options means they only become a shareholder if/when they exercise those options later (and only if they meet the conditions).
For many startups and SMEs, options are more flexible because you can incentivise people without immediately changing your shareholder base.
Do Share Option Schemes Have To Be For Employees?
Not necessarily. While many businesses use an employee share option plan for staff, share option schemes can also be used for:
- directors
- consultants (with extra care around tax and employment status)
- advisers
- non-executive board members
However, the structure matters. Some tax-advantaged UK option schemes are intended mainly for employees (and sometimes directors), and may not be available in the same way for contractors or advisers.
Also, if you’re granting options to people providing services, it’s wise to keep your paperwork consistent with your working arrangements (for example, your Employment Contract and incentive terms shouldn’t contradict each other).
A Quick Note On Control And Decision-Making
Founders often worry that offering equity means “losing control”. This is exactly why the legal foundations matter. A well-designed option scheme should work alongside your existing governance documents and shareholder rules (including a solid Founders Agreement and, where appropriate, a Shareholders Agreement).
The goal is to reward and retain people without accidentally creating voting or control problems you didn’t intend.
What Are The Main Types Of Share Option Schemes In The UK?
There isn’t one “standard” structure that fits every business. In the UK, share option schemes generally fall into two broad categories:
- Tax-advantaged schemes (where the law provides potential tax benefits if you meet strict conditions)
- Non tax-advantaged (unapproved) schemes (more flexible, but typically fewer tax concessions)
Your best option depends on your size, ownership structure, growth plans, and whether you expect future investment or an exit.
Tax-Advantaged Options (Including EMI)
For many startups and high-growth SMEs, Enterprise Management Incentives (EMI) are commonly used because they can be tax-efficient if you qualify and set them up correctly. Eligibility and ongoing compliance rules can be technical and may relate to things like:
- your company’s activities (some trades are excluded)
- whether the company is independent and within relevant size limits
- how much EMI value is granted (there are statutory limits)
- the participant’s working time commitment (broadly, EMI is designed for people who meet the required working-time tests)
Even if EMI is right for you, it still needs careful drafting and proper valuation and reporting processes. In practice, this often includes agreeing a market value approach for the shares and making required notifications/returns to HMRC within the applicable deadlines. If EMI is on your radar, getting EMI Options advice early can save you painful (and expensive) fixes later.
Unapproved (Non Tax-Advantaged) Share Option Schemes
Unapproved schemes can be useful when:
- you don’t qualify for a tax-advantaged scheme, or
- you want flexibility around who can participate and on what terms.
They can still work well commercially, but you’ll want to go in with clear eyes about tax treatment, reporting obligations, and how leavers are handled.
“Growth Shares” And Other Equity Incentive Variations
Some businesses consider alternatives to traditional options (like growth shares or other classes of shares). These can be useful in the right context, but they add complexity in:
- company articles
- share rights and valuation
- investor negotiations later
This is one of those areas where tailored advice really matters, because the “best” structure is often driven by your cap table, your fundraising plans, and what outcome you’re trying to create.
How Do You Set Up Share Option Schemes? A Step-By-Step Business Checklist
Setting up share option schemes is not just “issuing a letter”. You’re creating an ongoing framework that affects ownership, tax, and corporate governance.
Here’s a practical setup checklist most startups and SMEs will work through.
1. Decide Your Commercial Goals
Start by being clear on what you actually want the scheme to achieve. For example:
- Is this mainly for retention (time-based vesting)?
- Do you want performance hurdles?
- Who is eligible (employees only, or also directors/advisers)?
- How large will the option pool be (and will investors expect a certain %)?
Getting this right upfront avoids awkward changes later, especially once you’ve got multiple option holders.
2. Check Your Company’s Constitutional Documents
Your scheme needs to “fit” with the way your company is set up. This usually means checking:
- your articles of association (including share transfer rules and class rights)
- any shareholder agreements and reserved matters
- director authority and decision-making processes
If your company is still in early days, this is also a good time to ensure you’ve properly registered a company and have the governance basics sorted before you start granting equity incentives.
3. Set The Key Terms: Vesting, Exercise Price, Leavers, And Exits
This is where share option schemes either become a strong retention tool… or a future dispute waiting to happen.
Common terms to define include:
- Vesting schedule (e.g. monthly over 3–4 years)
- Cliff period (e.g. nothing vests until month 12)
- Exercise price (how the purchase price is set)
- Good leaver / bad leaver rules
- What happens on an exit (sale, IPO, or other liquidity event)
- What happens if someone is dismissed or resigns
These details matter because they determine whether you can actually enforce the commercial deal you thought you were making.
4. Approve The Scheme Properly (Board And Shareholder Actions)
Option grants usually require formal corporate approvals. Depending on your structure, this may involve:
- board resolutions approving the plan and grants
- shareholder approvals (especially if new shares will be issued on exercise)
- updating cap table records and internal registers
Many businesses use a written resolution format for speed and clarity, and having a Directors Resolution framework can help keep your compliance tidy.
5. Put The Right Legal Documents In Place
In most cases, you’ll need a suite of documents rather than a single contract. That might include:
- an option plan (the “rules” of the scheme)
- individual option agreements or grant letters
- valuation support (particularly for tax-advantaged schemes)
- employment/consultancy contract alignment (IP, confidentiality, restrictive covenants)
Where vesting is a key part of the deal, you may also need a Share Vesting Agreement style document (or equivalent vesting provisions) so the legal reality matches the commercial intent.
6. Manage Ongoing Reporting And Record-Keeping
Don’t forget the “after setup” work. Most share option schemes create ongoing obligations, including keeping accurate records and making required filings.
As a general guide, share plans often involve HMRC reporting (timelines can be strict) and good internal record-keeping so you can answer questions from:
- your accountant
- investors during due diligence
- buyers if you later sell the business
What Legal And Tax Issues Should You Watch Out For?
Share option schemes sit at the intersection of company law, employment arrangements, and tax. That’s why they’re powerful, but also why you want to do them carefully.
Companies Act And Corporate Governance
In the UK, company actions like issuing shares, granting options, and changing share rights are governed by rules set out in your constitutional documents and under the Companies Act 2006. If you skip formal approvals or create rights that conflict with your articles, you can create serious enforceability issues later.
Employment Law Alignment
Equity incentives often go hand-in-hand with retention expectations. But if you want the scheme to support retention, you’ll also want properly drafted employment terms around:
- confidentiality
- intellectual property ownership
- restrictive covenants (where appropriate)
- termination provisions
This is where consistency matters. If your option plan says one thing and your employment contract says another, you can end up in dispute territory right when you can least afford it.
Tax Treatment And Valuations
Tax is often the biggest “hidden” risk area. The tax outcome can depend on:
- the type of scheme you choose
- how the exercise price is set
- whether the option is granted at (or above) market value
- what happens on exercise and on sale
Valuation is especially important for private companies. If you get the valuation wrong (or don’t support it properly), you can create unexpected tax bills for participants and reputational risk for the business.
Because tax outcomes are fact-specific and can change over time, it’s smart to get tailored legal advice and to speak with your accountant/tax adviser before you start issuing options.
Important: This guide is general information only and isn’t tax or accounting advice. Tax rules (including EMI rules and HMRC reporting requirements) are technical and depend on your circumstances, so you should get advice specific to your company and participants before implementing or relying on a share option scheme.
Data Protection And Internal Communications
Share option schemes involve personal data (names, addresses, national insurance numbers, compensation details, performance details, and more). If you’re processing this kind of information, you should make sure you’re handling it in line with UK GDPR and the Data Protection Act 2018, including having a fit-for-purpose Privacy Policy if relevant to how you collect and use data in your business.
Common Pitfalls We See In Practice
Here are some of the classic issues that cause headaches later:
- No clear leaver provisions (so you can’t cleanly handle resignations or dismissals)
- Options promised informally in emails or conversations, without a formal plan
- Templates used without tailoring (leading to conflicts with your articles or investor terms)
- Not considering future fundraising (investors want clarity on the option pool and dilution)
- Missing reporting deadlines and creating compliance problems during due diligence
The good news is that most of these risks are avoidable when you set things up properly from day one.
Key Takeaways
- Share option schemes let you incentivise and retain key people by giving them the right to buy shares later, usually subject to vesting conditions.
- Startups and SMEs often use an employee share option plan to compete for talent while protecting cash flow and aligning the team with long-term growth.
- There are different UK structures, including tax-advantaged options (where eligibility rules can be strict) and more flexible unapproved schemes.
- Getting the legal foundations right typically means aligning the scheme with your articles, shareholder arrangements, employment terms, and board/shareholder approvals.
- Key commercial terms like vesting, exercise price, leavers, and exit treatment should be documented clearly to avoid disputes later.
- Tax and reporting issues can be complex and fact-specific, so it’s wise to get tailored advice before making grants.
If you’d like help setting up share option schemes for your startup or SME, you can reach us at 08081347754 or team@sprintlaw.co.uk for a free, no-obligations chat.


