Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
- Why Use ChatGPT at Work? Key Benefits for Business
- What Are the Do’s When Using ChatGPT at Work?
- What Are the Don’ts With ChatGPT and AI at Work?
- What Governance & Risk Management Steps Should Companies Take?
- Checklist of Do’s and Don’ts: Using ChatGPT for Business
- Key Takeaways
- Need Help With Policies, Contracts or AI Legal Questions?
If you’re running a business in the UK-whether you’re a startup founder, an SME owner, or managing a growing team-you’ve probably seen headlines about artificial intelligence and large language models (LLMs) like ChatGPT. It’s no exaggeration to say that AI tools are rapidly reshaping the way we work, with everyone from marketing agencies to law firms to logistics companies looking for new ways to boost efficiency and cut costs.
But with all this excitement comes a crucial set of questions: how do you get the most out of tools like ChatGPT for business-without putting your company at risk? With new regulations, privacy risks, and questions about data security constantly emerging, the legal side of AI is more important than ever.
In this guide, we’ll break down the key benefits, risks, and compliance steps you need to consider when using AI tools like ChatGPT at your company. We’ll give you practical do’s and don’ts, highlight relevant laws, and help you set strong governance measures.
Let’s dive in and explore how to use ChatGPT for business, the smart and compliant way-so you can enjoy the upsides, stay ahead of your competition, and keep your legal foundations strong from day one.
Why Use ChatGPT at Work? Key Benefits for Business
It’s easy to understand why so many businesses are rushing to experiment with AI tools like ChatGPT. Here are some of the main reasons it’s become a staple in modern workplaces:
- Productivity Boost: ChatGPT can automate repetitive tasks, help draft emails, generate reports, summarise lengthy documents, and even create marketing content.
- Accessibility & Scalability: AI is available 24/7, so your team can access support or content generation at any time-not just office hours.
- Cost Savings: By automating routine work, you can reduce overheads and free up staff to focus on strategic priorities.
- Idea Generation: AI models excel at brainstorming, content ideation, and offering quick insights, making them a useful “second opinion” or starting point for creative projects.
- Customisation: There are now enterprise plugins and fine-tuned versions tailored for legal, HR, customer support, code review, and more.
It’s easy to see the “wow” factor, but the reality is-using ChatGPT in your company can introduce serious legal and regulatory risks if not managed carefully.
What Legal Risks & Compliance Issues Should Businesses Watch For?
Before typing anything confidential into ChatGPT (or any AI tool), it’s vital to examine the legal risks and your compliance responsibilities as a business in the UK.
1. Data Protection & Privacy Laws (Including UK GDPR)
AI tools like ChatGPT process and analyse the data you input-and sometimes what they generate. If you enter personal, sensitive, or confidential information, you might be exposing it to third-party servers-and breaching key privacy laws.
The main regulations that apply are:
- UK GDPR & Data Protection Act 2018: These laws require businesses to ensure that any personal data they process (or share with others, like OpenAI or other LLM providers) is handled lawfully, transparently, and securely. If employees enter names, emails, or identifiable personal information into ChatGPT, you may be in breach of these regulations.
- Duty of Confidentiality: Sharing business secrets, IP, or sensitive contract information with an external AI provider may break existing confidentiality obligations-or even expose you to commercial harm.
2. Accuracy & Reliability of AI Output
LLMs are powerful-but they are not always correct. “AI hallucinations” (where ChatGPT invents facts or cites incorrect information) are surprisingly common. Over-reliance on AI-generated output, especially for legal, medical, or high-stakes business decisions, can lead to costly mistakes.
That’s why it’s crucial to double-check any legal content and ensure human oversight before using or publishing AI-generated material.
3. Intellectual Property & Copyright Risks
It’s tempting to use ChatGPT to create marketing copy, graphics, or product descriptions-but who owns the rights? And what if the output unintentionally copies someone else’s protected work?
- If you don’t clarify IP ownership in your standard contracts and internal procedures, disputes can arise.
- Your business could also risk infringing on third-party copyright if output is re-used without proper checks.
4. Compliance With Industry Regulations
If you operate in regulated sectors (e.g. law, health, or finance), you may be subject to stricter rules about automation, client confidentiality, and accuracy of advice.
For example, health tech startups must comply with healthcare privacy rules when using AI for patient data management or triage.
5. Reputational and Ethical Risks
Using AI without transparent processes can damage your reputation-especially if stakeholders or customers discover that confidential data has been leaked, or that outputs are offensive or discriminatory. It’s up to you to build trust by using AI responsibly and ensuring human review where needed.
What Are the Do’s When Using ChatGPT at Work?
So how do you harness the benefits while staying compliant and protected? Here are the key steps every business should follow:
- 1. Set Up an Internal Policy for AI Use
Create a clear policy outlining how staff should (and shouldn’t) use AI tools like ChatGPT in the workplace. This should cover what data can be entered, tasks it can be used for, and when to involve a human or seek professional advice. For help, check out our guide to workplace policies. - 2. Train Staff and Raise Awareness
Offer training or resources to all employees on your AI policy, privacy risks, and best practices. Make sure they understand the importance of data anonymisation and verification of AI output. - 3. Only Enter Non-Confidential, Anonymised or Public Data
Never input PII (personal identifiable information), business secrets, customer records, or anything confidential. Use dummy data or anonymised samples if needed. - 4. Always Review AI Output Before Use or Publication
Carefully check for accuracy, relevance, and legal compliance before sharing or acting on any AI-generated content.
Need to edit or redraft? Our contract redrafting services can help. - 5. Be Transparent With Stakeholders
If AI-generated content is being used externally (e.g., reports, legal advice, client communications), clearly state that AI tools have contributed. This demonstrates honesty and protects you if errors arise. - 6. Monitor and Review AI Use Regularly
Set up regular audits to ensure your team follows the policy and to review where and how AI is deployed. Update your policy as rules and technologies evolve. - 7. Stay Updated on Legal Developments
The legal landscape for AI is fast-changing. Designate someone in your company to keep up with the latest on AI regulations, data protection, and best practices-or consult a data privacy lawyer for support.
What Are the Don’ts With ChatGPT and AI at Work?
- Don’t enter confidential, sensitive, or personal data into public or third-party chatbots or LLMs. This exposes your company to data breaches and legal penalties.
- Don’t treat AI output as legal advice or “final say”. AI is not a substitute for professional or legal consultation. Always have a human in the loop.
- Don’t ignore copyright rules or IP risks. Avoid posting, distributing, or repurposing AI-generated material without checks for plagiarism or third-party IP issues. Get familiar with AI copyright basics.
- Don’t forget to review your contracts. Ensure your agreements with clients, suppliers, and staff are updated to cover AI use, confidentiality, and data handling. For help, see our legal document checklist.
- Don’t leave staff untrained or unsupervised with AI tools. A single input error could result in a data breach or reputational hit-education is crucial.
- Don’t fall behind on compliance or risk management. Laws and industry standards for AI are evolving fast. Regularly review your policy and be prepared to adapt.
What Governance & Risk Management Steps Should Companies Take?
Using ChatGPT company-wide requires a proactive approach to governance. Here are some critical steps to set you up for safe, compliant use:
- Assign responsibility. Appoint a data protection officer (DPO) or designated compliance lead for overseeing AI risk management and reviewing usage reports.
- Document AI use cases. Keep a record of when, how, and why you use AI across your business units-including what data is input, what outputs are generated, and what human oversight is in place.
- Set up a review and update cycle. Revisit your AI policy, staff training, and legal documents (such as data protection policies and employment contracts) every 6 to 12 months.
- Secure your supply chain. If you’re using third-party or “white label” AI solutions, make sure your supplier agreements define privacy, security, and liability rules-learn more here.
- Consider sector-specific obligations. For regulated sectors (law, financial services, health), implement further controls, documentation, and audit trails, as required by your professional body or regulator.
Checklist of Do’s and Don’ts: Using ChatGPT for Business
To make things easy, here’s a quick summary of what to prioritise-and what to steer clear of-when using ChatGPT or similar AI tools in your company:
- DO: Create and enforce an internal AI policy
- DO: Train staff and monitor compliance
- DO: Only use anonymised, non-sensitive data
- DO: Review and verify all AI outputs
- DO: Disclose AI involvement in external comms
- DO: Stay updated on law and regulation
- DO: Document how and why you use AI
- DON’T: Input personal/ confidential/ proprietary info
- DON’T: Rely on AI alone for legal, contractual, or business advice
- DON’T: Ignore data protection, copyright, or confidentiality rules
- DON’T: “Set and forget” your policy-regular reviews are essential
Key Takeaways
- AI tools like ChatGPT offer significant benefits for companies in productivity, cost savings, and creative support-but only when used responsibly and lawfully.
- Compliance with UK GDPR, the Data Protection Act 2018, sector rules, and intellectual property law is crucial when you deploy AI at work.
- Set up a clear internal AI policy, deliver staff training, regularly review outputs, and ensure human oversight on all key tasks involving AI.
- Never input confidential, personally identifiable, or sensitive business data into public AI systems, and always check outputs before publication or use.
- Maintain strong governance by documenting AI use, assigning accountability, and updating your processes as the law evolves.
- If in doubt, seek professional guidance-proper legal support can help your business unlock the benefits of AI while staying protected from day one.
Need Help With Policies, Contracts or AI Legal Questions?
If you’d like tailored advice on using ChatGPT for your business, setting up company-wide policies, reviewing legal documents, or navigating compliance, Sprintlaw is here to help.
Get in touch for a free, no-obligations chat at 08081347754 or email team@sprintlaw.co.uk.
We can review your risk exposure, draft privacy or AI use policies, and answer your biggest questions about the future of work and AI compliance-so you can focus on what matters: growing your business.


