Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
If you run a small business, you’re probably juggling a hundred moving parts at once - customers, suppliers, cashflow, staff, compliance, and keeping your reputation intact.
That’s exactly why insurance can’t be an afterthought. One unexpected claim (even if you’ve done “nothing wrong”) can take up weeks of your time and seriously dent your finances.
So, what is an indemnity policy, and how do you know whether you actually need one?
In this guide, we’ll break down what an indemnity policy is in plain English, how it works in practice, and the key decisions you’ll want to make before you buy cover.
Note: This article is general information only and isn’t legal, financial, or insurance advice. Insurance cover depends on the specific policy wording, exclusions, and your circumstances - so it’s worth checking the details with your insurer or a broker.
What Is An Indemnity Policy (And What Does It Actually Cover)?
At its simplest, an indemnity policy is an insurance policy designed to compensate you for certain losses or liabilities you suffer, usually by covering:
- the money you must pay to someone else (damages/compensation)
- your legal defence costs (e.g. solicitors’ fees)
- other costs that flow from a covered event (depending on the policy)
The core idea is “putting you back” (as far as money can) into the position you would have been in if the loss hadn’t happened, up to the policy limits.
Indemnity Policy vs “Any Insurance Policy”
In everyday conversation, people sometimes use “indemnity policy” loosely to refer to insurance generally. But in business contexts, it often comes up in a few specific ways:
- Professional indemnity insurance (PI) for claims about your professional services/advice
- Legal indemnity insurance (often used in property transactions to cover specific legal risks)
- Indemnity-style liability covers like public liability, product liability, cyber liability, and D&O (even if they’re not labelled “indemnity” in marketing)
Either way, the “indemnity” point is this: you’re transferring a defined financial risk to an insurer.
What An Indemnity Policy Usually Does Not Cover
This is where business owners get caught out. Indemnity policies typically have boundaries. Depending on the policy wording, they may exclude things like:
- known issues you were already aware of before taking the policy out
- fraud, dishonesty, or deliberate wrongdoing
- contractual liabilities you’ve voluntarily assumed (more on this below)
- fines and penalties (these are often excluded, and where cover exists it’s usually limited and very dependent on the wording and what’s legally insurable)
- certain cyber incidents (unless you have cyber cover)
This is why it’s so important to treat insurance and contracts as a package. Your insurer may cover you for negligence - but not for every promise you make in a contract.
Why Small Businesses Use Indemnity Policies
Indemnity cover isn’t just about “big corporate” risks. Small businesses can be more exposed because one claim can take up a larger percentage of your cash reserves, time, and management attention.
Here are common reasons UK businesses take out indemnity policies.
1) To Protect Cashflow When Something Goes Wrong
Even a relatively small claim can be expensive once you include:
- legal fees
- expert reports
- settlement sums
- staff time dealing with the dispute
Insurance can stop a one-off incident from turning into a cashflow crisis.
2) To Win Work (Especially B2B)
Many corporate clients and public sector contracts require suppliers to carry minimum levels of insurance (e.g. £1m/£2m/£5m+). Without it, you might not even get to the negotiation stage.
3) To Meet Legal Requirements
Some insurance is effectively “must-have” in the UK depending on your setup. The classic example is employers’ liability insurance, which is usually legally required if you have employees, although there are limited exceptions (for example, some family businesses or certain companies with only director-employees may fall within an exemption).
(Even if you use contractors, it’s worth double-checking your arrangements - misclassification risks can creep in.)
4) To Back Up Your Contracts
Strong contracts can reduce disputes, narrow liability, and set expectations - but they don’t stop someone from bringing a claim.
That’s where insurance comes in as a second line of defence, alongside tools like limitation of liability clauses in your customer terms.
Common Types Of Indemnity Policies For UK Businesses
“What is an indemnity policy?” is often really a question about which type of cover applies to your business risks.
Below are the most common indemnity-style policies small UK businesses consider. (The right mix depends on your industry, turnover, client base, and risk profile.)
Professional Indemnity Insurance (PI)
Professional indemnity insurance is designed to cover claims arising from your professional services - for example, allegations that you:
- gave negligent advice
- made an error in a deliverable
- breached a professional duty
- caused a client financial loss
This is particularly relevant for service-based businesses like consultants, agencies, accountants, designers, IT providers, marketing professionals, and anyone providing advice or deliverables that clients rely on.
“Claims-Made” Policies: A Key Detail
Many PI policies are written on a claims-made basis. That generally means you need cover when the claim is made (not just when the work was done).
So if you stop trading or switch insurers, you may need “run-off” cover to protect you against later claims.
Public Liability Insurance
Public liability cover helps if a third party (like a customer or visitor) claims they suffered injury or property damage due to your business activities - for example, a slip/trip incident at your premises.
It’s commonly required by landlords, event venues, and commercial partners.
Product Liability Insurance
If you sell, manufacture, import, or rebrand physical products, product liability cover can be crucial. It’s aimed at claims arising from injury or damage allegedly caused by your products.
This is especially relevant if you sell direct-to-consumer and need to manage responsibilities under the Consumer Rights Act 2015 (such as ensuring goods are as described, of satisfactory quality, and fit for purpose).
Practical tip: if you sell online, it’s also worth tightening up your customer-facing terms, returns process, and product descriptions. Your insurance is a safety net - not a substitute for compliance.
Employers’ Liability Insurance
In many cases, if you employ staff, employers’ liability insurance is a legal requirement (subject to limited exceptions). It’s aimed at claims from employees who suffer injury or illness connected to their work.
This is also where good HR documentation matters, including having a fit-for-your-business Employment Contract in place and clear workplace policies.
Cyber Liability / Data Risk Cover
If you handle customer data, take online payments, or run your business using cloud tools, cyber incidents can be a real risk - from ransomware and phishing to accidental data disclosure.
Cyber cover varies widely, but may include:
- incident response and forensic support
- business interruption losses
- notification and PR costs
- third-party claims and regulatory support (depending on wording)
Insurance works best when your compliance foundations are strong. If you’re collecting personal data, make sure you’ve got an up-to-date Privacy Policy and internal processes that match what you tell customers you do.
Directors’ And Officers’ (D&O) Insurance
If you operate through a limited company, D&O cover can protect directors and officers against certain claims relating to management decisions (for example, alleged breaches of duty).
This becomes more relevant as you raise investment, grow your team, or deal with higher-value contracts.
How Indemnity Policies Interact With Your Contracts (And Where Businesses Trip Up)
One of the biggest “hidden” risks isn’t the policy itself - it’s the mismatch between your insurance and your contracts.
Here’s what that looks like in practice.
Indemnities In Your Contracts Can Expand Your Risk
In a commercial contract, an indemnity clause is often a promise that you’ll reimburse the other party for certain losses if something happens.
That can be much broader than normal “negligence” liability. For example, you might agree to indemnify a client for:
- any losses connected to your services (even if you weren’t negligent)
- IP infringement claims
- data breaches (even where you had reasonable security)
- their own third-party liabilities
If you sign a contract with a wide indemnity, you may be taking on liabilities that your indemnity policy does not cover (or that are only covered in limited circumstances, depending on the wording).
This is why it’s worth reviewing your key agreements and building in sensible risk controls, including limitation of liability wording that fits what you actually do.
“Hold Harmless” Language Often Means The Same Thing
You’ll sometimes see the phrase “hold harmless” alongside indemnity language. The practical effect can be similar: you’re taking responsibility for certain losses.
If you’re asked to sign “hold harmless” clauses (especially in supplier or venue contracts), it’s worth sanity-checking the risk - and how it lines up with your insurance - before you sign. The concept is also closely related to hold harmless letters and agreements.
Don’t Forget Your Own Customer Terms
Many small businesses focus on what a big client is asking them to sign, and forget to tighten their own standard terms.
If you sell products or services with recurring disputes (delays, scope changes, cancellations, refunds), solid customer terms can prevent misunderstandings from turning into claims.
For subscription or membership models, you’ll also want your cancellation and renewal mechanics to be clear and fair to customers, not only for trust but also to reduce complaint risk.
What To Check Before You Buy An Indemnity Policy
Most businesses don’t struggle with the idea of insurance - they struggle with the details.
Here are the key things to check before you commit (and before you rely on the policy when something happens).
1) What’s The Insured Event Or Trigger?
Ask whether the policy is:
- claims-made (common for professional indemnity)
- occurrence-based (more common for public liability)
This affects how long you need cover and what happens if you stop trading or switch insurers.
2) What’s Covered: Damages, Defence Costs, Both?
Some policies cover both compensation and legal costs, but the detail matters. For example:
- Are defence costs included within the limit, or in addition?
- Do you need insurer consent before appointing solicitors?
- Are certain claim types excluded?
If your business operates on thin margins, legal fees alone can be a major risk - so it’s worth understanding exactly how defence costs work.
3) What’s The Excess?
The excess is the amount you pay first before the insurer contributes.
A higher excess can lower premiums, but it also means you’ll need to fund more of the dispute yourself upfront - which can be painful if multiple smaller issues happen in a year.
4) Policy Limits And Aggregates
Check whether the stated cover limit is:
- per claim (each claim gets its own limit), or
- aggregate (all claims share one annual limit)
If you’re working with multiple clients or shipping higher volumes of products, aggregate limits can run out faster than you’d expect.
5) Your Duty To Disclose Information
In the UK, businesses have obligations when arranging insurance. Under the Insurance Act 2015, commercial policyholders generally must make a fair presentation of the risk - in other words, you need to disclose material information and not mislead the insurer.
This matters because if you fail to disclose something important, the insurer may be able to reduce or refuse a payout in certain circumstances.
Practically, it means you should:
- answer proposal questions carefully
- keep records of what you disclosed
- update the insurer if key facts change mid-policy (where required)
6) Notification Requirements
Many policies require you to notify the insurer promptly if you become aware of:
- a claim, or
- a circumstance that may give rise to a claim
If you wait too long, you might jeopardise coverage. If you receive a complaint, letter of claim, or threat of legal action, it’s usually better to get advice early and handle notifications correctly.
This is also a good time to check your contract position - for example, whether your agreement is properly formed and enforceable. If you’re unsure what counts as a binding agreement, it helps to understand what makes a contract legally binding before you respond to a dispute.
Key Takeaways
- What is an indemnity policy? It’s an insurance policy designed to compensate your business for certain losses or liabilities, often including legal defence costs, up to the policy limits.
- There isn’t just one “indemnity policy” - common types for small businesses include professional indemnity, public liability, product liability, employers’ liability, cyber cover, and D&O.
- Your contracts and insurance need to match; a wide indemnity clause (or “hold harmless” wording) can create liabilities your insurer won’t cover, or may only cover on specific terms.
- Before buying cover, check the trigger (claims-made vs occurrence), exclusions, limits, excess, and notification rules.
- Under the Insurance Act 2015, businesses generally must make a fair presentation of the risk - so make sure you disclose material facts accurately when arranging insurance.
- Insurance is a safety net, but it works best alongside strong legal foundations like sensible limitation of liability clauses and clear customer terms.
If you’d like help reviewing contracts that include indemnities, liability caps, or “hold harmless” language (so you can get protected from day one), you can reach us at 08081347754 or team@sprintlaw.co.uk for a free, no-obligations chat.


