Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
- What Is a Share Purchase Scheme?
- Key Parties in a Share Purchase Scheme
- Legal Documentation: What Agreements Govern Payment?
- Who Is Legally Liable If the Shares Aren’t Paid For?
- Tax Considerations in Share Purchase Schemes
- What Are the Legal Risks If Payment Responsibility Isn’t Clear?
- How Do Share Purchase Schemes Differ from Share Option Schemes?
- What Should I Do Before Setting Up or Joining a Share Purchase Scheme?
- Key Takeaways
Share purchase schemes are a common tool for motivating employees, attracting new talent, or enabling founders and investors to buy or sell company shares. But there’s often confusion about one crucial question: who actually pays in a share purchase scheme?
If you're considering launching, participating in, or managing a share purchase scheme in your company, it's essential to understand the payment structure, legal responsibilities, and risks involved. Getting it right from the start will protect your business and ensure compliance with UK law. Keep reading for a practical breakdown covering all you need to know.
What Is a Share Purchase Scheme?
A share purchase scheme is a company-sponsored arrangement that gives certain people (often employees, executives, directors, or external investors) the chance to buy shares in the company, usually on specific terms.
Unlike stock options (which give the right to buy shares in the future at a specified price), a share purchase scheme typically involves buying and owning shares straight away. These schemes can be set up for many reasons, such as employee incentives, management buy-ins, or bringing in outside investment.
For business owners and directors, understanding what a share purchase scheme means - and how payment works - is vital. The exact answer can vary, depending on the structure, funding arrangements, and your legal documentation.
Key Parties in a Share Purchase Scheme
Let’s break down who is involved in a share purchase scheme and their potential financial responsibilities:
- The Buyer: Usually an employee, group of employees, or an external investor. In management buyouts or staff incentive schemes, the buyers can also include directors or management teams.
- The Seller: Can be the company itself (selling “new” shares created for the scheme), or existing shareholders selling their own shares.
- The Company: Even if not directly selling shares, the company often facilitates, funds, or administers the scheme.
So, who pays for the shares? Typically, the buyer does - but the company may help through loans, wage deductions, or subsidies. In some cases, existing shareholders may structure schemes so that others (e.g. new investors or managers) are required to pay, subject to particular agreements.
Common Funding Mechanisms: How Are Shares Paid For?
The payment method for acquiring shares in a share purchase scheme depends heavily on how the scheme is structured. Here are the most common approaches:
1. Direct Purchase by the Participant
The most straightforward scenario: the buyer simply pays cash for the shares, usually at market value or a discounted price set out in the scheme rules or the Share Purchase Agreement. This is typical for simple employee share purchase plans or founder/investor buy-ins.
2. Loan-Funded or Salary Sacrifice Arrangements
Sometimes, the company provides a loan (sometimes called a “recourse loan”) to help participants pay for their shares. Alternatively, the company may let employees purchase shares through wage deductions over time - commonly known as a salary sacrifice scheme.
- Both loans and salary sacrifice arrangements require careful planning and legal documentation. There are tax and employment law implications to consider.
3. Part-Payment or Deferred Payment Structures
Some schemes allow buyers to acquire shares upfront, with payment deferred over a fixed period. The company or another shareholder “fronts” the cost, and the buyer agrees to pay back the amount later (sometimes with interest or via future earned bonuses).
4. Employer-Subsidised or “Free” Shares
Occasionally, the company gifts shares free of charge, or at a significant discount, as a pure incentive. In these cases, the participant might pay nothing (or only a nominal amount), and the cost is borne by the company (with implications for tax and reporting).
Each payment method has different legal, tax, and accounting outcomes. Selecting the right one is crucial for compliance and protecting everyone involved.
Who Pays in a Share Purchase Scheme? (Detailed Examples)
Let’s look at some typical UK scenarios to illustrate who actually pays:
Example 1: Employee Share Purchase Plan (ESPP)
An employer offers staff shares at a discount (say, 85% of market value). Employees can choose to participate, and if they do, payment is usually deducted directly from their monthly salary over a set period.
- Who pays? The employees (the participants) - but the company facilitates the deductions.
- Key legal points: Scheme documentation like an employee share purchase agreement and clear payroll deductions are required. Tax reporting is also necessary.
Example 2: Management Buy-In/Buyout
A new management team wants to acquire ownership in the company by purchasing shares from existing shareholders. Often, the buyers use personal funds, bank loans, or loans supplied by the company itself (which must comply with the Companies Act 2006 loan rule restrictions).
- Who pays? The management team (the buyers) - with funding coming from personal resources or loans.
- Key legal points: A detailed Share Subscription Agreement and potentially a Shareholders' Agreement are needed to cover payment terms, loan arrangements, and transfer mechanics.
Example 3: Company Offers Free Shares as an Incentive
Your company wants to reward a high-performing employee by granting a block of shares “free.” The company creates new shares and gives them at no cost to the employee (after complying with any required authorisations and board/shareholder approvals).
- Who pays? The company (it bears the cost, essentially diluting existing shareholders).
- Key legal points: Proper board resolutions, reporting, and compliance with any relevant share scheme rules are required. There may also be Employment Related Securities (ERS) tax implications.
Legal Documentation: What Agreements Govern Payment?
Whether you’re setting up a staff incentive plan or managing a major buyout, your documentation must clearly state who pays for the shares, by what method, and on what timetable. The key legal documents that spell this out include:
- Share Purchase Agreement - details the parties, payment terms, price per share, mechanics of transfer, warranties, and conditions. This is essential for both one-off and large-scale share purchases.
- Shareholders’ Agreement - sets out wider framework on share rights, funding, buy-back triggers, and payment responsibilities among all or specified shareholders.
- Scheme Rules or Plan Rules - particularly relevant for employee share purchase schemes, laying out eligibility, offer limits, how payment works (e.g., payroll deduction), and what happens if someone leaves the company.
It’s essential to have these documents professionally drafted to protect all parties and avoid future disputes. Avoid copying templates or US-style documents, as UK law is specific about share transfers and payment rules.
Who Is Legally Liable If the Shares Aren’t Paid For?
If a scheme participant doesn’t pay (for example, if they stop working for the company, default on a loan, or miss payments), your legal documentation must specify what happens next.
Typical solutions include:
- Forfeiture of shares not paid for (“unpaid shares”) - a common clause in employee schemes
- Right for the company to buy back or cancel unpaid shares
- Calling on security or guarantees (where loans have been made to fund share purchases)
- Interest charges or repayment of outstanding amounts, if payment was deferred or by instalment
A Deed of Waiver and Indemnity or similar instrument might be used to clarify liabilities in more complex schemes.
Remember that “calls” on unpaid share capital (i.e., the company demanding payment of outstanding money for shares already allotted) are governed by the company’s articles of association and the Companies Act 2006.
Tax Considerations in Share Purchase Schemes
Who pays for shares in a purchase scheme can have major tax implications for both individuals and the company.
- If shares are bought at less than market value (or given for free), this is classed as a benefit in kind and may trigger income tax and National Insurance for employees under UK law.
- Loan-funded arrangements can attract special anti-avoidance and “disguised remuneration” rules, so structuring is crucial.
- Gifts or discounted shares often come with additional reporting duties to HMRC.
You may want to consider tax-advantaged schemes such as EMI share options, which offer certain reliefs and are targeted at high-growth businesses.
What Are the Legal Risks If Payment Responsibility Isn’t Clear?
Ambiguity around “who pays” can result in:
- Disputes between participants and the company or among shareholders if shares aren’t paid for on time
- Unintended dilution of existing shareholders if the company absorbs the cost without explicit approval
- Unplanned tax liabilities for both staff and the business
- Breach of Companies Act requirements, leading to penalties and voiding of share transfers
This is why it’s so important to have all contracts reviewed by an experienced UK solicitor and to avoid DIY solutions.
How Do Share Purchase Schemes Differ from Share Option Schemes?
It's easy to confuse a share purchase scheme (where shares are bought now, and someone pays at the point of issue or transfer) with an option plan (where the right to buy shares is granted, but may never be exercised).
- Share purchase scheme: Payment is made for shares up front (or over an agreed period), and participants become immediate shareholders.
- Share option scheme: No payment is due unless and until the option is exercised.
Option schemes (like EMI or unapproved share options) often include detailed rules on vesting, qualifying events, and exercise price, whereas purchase schemes are more about the payment mechanism for buying actual shares.
For businesses scaling up or hiring senior talent, knowing which approach to use can be critical. Our detailed guide on Share Option Schemes explains this in more depth.
What Should I Do Before Setting Up or Joining a Share Purchase Scheme?
- Decide why you want to run the scheme - is it for retaining talent, succession planning, investor buy-in, or simply raising capital?
- Identify exactly who will pay for the shares, by what mechanism, and over what time frame
- Develop robust, UK-specific legal agreements setting out the payment terms and obligations
- Seek specialist tax advice to avoid nasty surprises for either company or participants
- Consider including payment and default provisions in your shareholders’ agreement to cover future events
Getting expert support early on will help you set up a scheme that works smoothly, benefits everyone, and keeps you compliant with UK company law.
Key Takeaways
- The buyer - whether an employee, manager, or investor - usually pays for shares in a share purchase scheme, but payment can be made via cash, company loan, salary deduction, or deferred structure.
- The company may subsidise, advance, or even “gift” shares, depending on scheme rules and board approval.
- All payment terms and responsibilities should be set out clearly in legally robust documents, including a Share Purchase Agreement and Shareholders' Agreement.
- Tax and employment law considerations are critical - discounted or gifted shares create tax obligations.
- If payment responsibility is unclear or undocumented, the business is exposed to serious risks, including disputes and regulatory penalties.
- Always get tailored legal and tax advice when setting up or participating in a share purchase scheme.
If you’d like help setting up a share purchase scheme, need your agreements reviewed, or have questions about who pays and how to protect your business, our team at Sprintlaw UK is here to help. You can reach us at 08081347754 or team@sprintlaw.co.uk for a free, no-obligation chat.


