Intellectual Property
International Trade Markwith expert lawyers
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What's included
Protect your brand internationally with expert trademark registration.
Our team will guide you through the international trademark registration process, ensuring your brand is protected across borders. Enjoy peace of mind knowing your intellectual property is in safe hands.
Project
International Trade Mark
Status
CompletePrepared by
Alex Solo
Senior Lawyer

FAQs
Frequently asked questions
Unsure about how we work? We have gathered the most common questions for your convenience.
Registering an international trademark from the UK involves a few key steps to protect your brand across multiple jurisdictions. First, you’ll need a registered UK trademark or a pending UK application. Once that is in place, you can apply for an international trademark through the Madrid Protocol, which lets you seek protection in over 120 countries with a single application.
The process starts with an application through the UK Intellectual Property Office (UKIPO), which then forwards it to the World Intellectual Property Organisation (WIPO). WIPO carries out a formal examination and, if successful, publishes the application in the WIPO Gazette of International Marks. Each designated country then reviews the application under its own national laws, which can take up to 18 months.
It’s important to monitor progress and respond promptly to any objections or requests for further information from those countries. Once approved, your international trademark is valid for 10 years and can be renewed. Given the complexities involved, working with a legal expert can help streamline the process and deal with any issues that arise.
Registering an international trademark offers several important benefits for UK businesses. First, it can give your brand protection in multiple countries, which is especially valuable if you plan to expand internationally. This can help prevent unauthorised use or imitation of your brand in overseas markets and support your brand’s reputation.
It can also offer cost and administrative efficiencies. By filing through the Madrid Protocol, you can manage your trademark portfolio through a single application instead of filing separate applications in each country. This can make renewals and updates easier to manage as well.
In addition, having an international trademark can strengthen your business’s credibility and appeal to investors or commercial partners who value a protected brand. It may also give you a competitive advantage by showing that you take intellectual property protection seriously.
Overall, registering an international trademark can be a strategic step for UK businesses looking to build a strong presence in global markets.
To apply for an international trade mark from the UK, you generally need a UK trade mark application or registration with the UK Intellectual Property Office (UKIPO). This acts as the “home” application or registration for an international application under the Madrid Protocol.
Your UK trade mark should be in good standing, as issues with the home application can affect the international application. Your mark should also be distinctive and not simply descriptive of the goods or services it covers, as this may lead to objections in some countries.
You’ll also need to consider the correct classification of goods and services under the Nice Classification system, as this affects the scope of protection. It can also help to have a clear plan for the countries where you want protection.
Because international trade mark applications can be complex, legal guidance can be helpful when preparing your application.
In the UK, the main difference between a national trademark and an international trademark is the scope of protection.
A national trademark, registered with the UK Intellectual Property Office (UKIPO), protects your brand only in the UK. An international trademark extends that protection to multiple countries through a single application under the Madrid Protocol.
International registration is managed by the World Intellectual Property Organisation (WIPO) and can allow you to protect your brand in over 120 countries. However, each country assesses the application under its own laws, so the outcome can vary from one country to another.
A national trademark may suit businesses operating only in the UK, while an international trademark is often more suitable for businesses planning to expand overseas.
The time it takes to obtain an international trademark from the UK can vary, but it generally takes up to 18 months or more. To start, you must have a registered UK trademark or a pending application with the UK Intellectual Property Office (UKIPO). Once you have that, you can apply for international protection through the Madrid Protocol, which lets you extend protection to multiple countries through one application.
After filing, the UKIPO forwards your application to the World Intellectual Property Organisation (WIPO) for a formal examination. If it passes that stage, it is published in the WIPO Gazette of International Marks. Each country you nominate then reviews the application under its own national laws, which can take up to 18 months.
During this time, it is important to monitor progress and respond promptly to any objections or requests for further information. Once approved, your international trademark is valid for 10 years and can be renewed. Because the process can be complex, working with a legal expert may help make it smoother.
Working with us is simple. Start by submitting an enquiry through our website using the form at the top of this page or on our Get Started page. A legal project manager will review your enquiry within 1 business day and get in touch to understand your needs.
They will then send you a fixed-fee quote setting out the costs, scope and timing. If you're happy to proceed, you can accept it and sign our engagement letter online. Once that's done, we'll connect you with an expert lawyer who will complete your project by email, phone or video call, usually within 5 business days.
If you do not need help with a specific matter, you can also explore our platform, which offers free templates, tools to help set up your business, and a free tier to get started. Whether you need legal support or just want to browse resources, we're here to help.
At Sprintlaw, we offer a range of legal services tailored to startups and small businesses. Our pricing is transparent and designed to suit different needs:
- One-off services: Many of our one-off legal services, such as document drafting or reviews, are offered at a fixed fee. Prices typically range from £100 to £1,500, depending on the complexity and scope of the work. You can contact our team any time for a free quote.
- Membership plans: For ongoing legal support, we offer Sprintlaw Memberships. Memberships include benefits such as access to legal templates, a legal helpline, free legal consultations and credits for services. We also have a free tier to help you get started, and our standard membership starts at just £33 /month, with options to upgrade for additional value.
- Customised packages: For larger or more complex projects, such as custom contract drafting, we’ll provide a tailored quote after understanding your specific requirements.
We aim to be cost-effective while maintaining high-quality legal services. If you’d like an estimate tailored to your needs, feel free to reach out to our team.
Sprintlaw UK operates fully virtually, with the team working online across the UK to support startups and small businesses nationwide. Many of our team are based in London and often meet at co-working offices, but our operations remain fully digital, giving flexibility and efficiency to both our clients and team.
From quote to delivery in three simple steps
Getting quality legal help for your business has never been easier or more affordable.
Get a free quote
Our legally trained consultants will prepare a fixed-fee quote for you.
Accept online
Accept your fixed-fee quote and e-sign our engagement letter.
Speak with a lawyer
Our expert lawyers will talk you through your project via phone, video call or whatever suits.
Get a free quote
Our legally trained consultants will prepare a fixed-fee quote for you.
Accept online
Accept your fixed-fee quote and e-sign our engagement letter.
Speak with a lawyer
Our expert lawyers will talk you through your project via phone, video call or whatever suits.
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